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News, TONKITA STEPS INTO ARIX WORLD
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Luglio 29 2011
Arix S.p.a., leader in the domestic market of the Household and Professional Cleaning, completed today the acquisition of the business "TONKITA" from COMITAL GROUP, assuming all control and operational management, succeeding in all contractual and commercial relationships.
For the historic Italian brand in the "House Cleaning Tools" sector, TONKITA, undisputed leader in the brooms market, the transaction marks the return to the origins of property in the socio-economic district of Viadana, from where they started in 1948, and strengthen its market share by combining its brand strength to the critical mass of a consolidated group like ARIX, Italian market-leader with a strong industrial and international vocation.
For ARIX the acquisition of TONKITA is an indispensable opportunity to qualify the range of products "House Cleaning Tools" with a brand and a range with solid reputation and historically recognized in terms of manufacturing excellence, innovation and performance, becoming in fact the first player in the domestic market for “Indoor and Outdoor Brooms".
With this acquisition the ARIX Group reach a total turnover of over € 90 Ml, with employment of 375 direct employees (215 in Italy and 160 in the rest of the World)
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